ruicarlov wrote on 17
th Jan, 2014 at 5:15pm:
I'm not too happy with the banner exchange. I was supposed to have a 0.5 ratio. However, I had over 44k hits and got 12k impressions.
Yes I've noticed that since day one too..
We don't get all of the impressions we should but I think it's mostly a matter of the visits' quality.
Some members in the world (or browsers) don't make it to load the banner code before the user closes the window.. (due to PTC time)
Therefore not all visits are credited. They may have a security check that requires a few seconds for a visit to be credited.
Either way if you simply use it in a website that you advertise anyway (etc. my ads page) any free impressions are still free impressions so I don't care much. But I wouldn't recommend purchasing advertising elsewhere just to advertise the BoB network banners. The conversion ratio is not that good to justify it.
Just for the record, my ads page receives ~8000 hits these days and I get 3000~3500 free impressions there at BoB.